Executive 6: NBA rights will go to Disney, Warner Bros. Discovery and Apple

One of the most closely watched media stories of 2024 will be what the National Basketball Association decides to do with its media rights. I reported in October that the NBA ideally wants three media partners with different packages of games.

Disney and Warner Bros. Discovery are the incumbents. Both want to maintain carriage relationships with the NBA, though both companies have also stressed they will be financially disciplined. The league is also looking for a robust streaming option. This is where Apple would fit in. (For what it’s worth, a second executive said he didn’t think Apple would even make a bid for NBA rights and thought NBCUniversal’s Peacock might end up with them.)

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