Big M&A and Bob Iger’s future: 13 media executives make their anonymous 2024 predictions

It’s the most wonderful time of the year! It’s the third annual anonymous media and entertainment executive predictions list!

In honor of the 12 days of Christmas, I asked 12 past and current executives at the world’s biggest media and entertainment companies for one industry-shaking prediction for 2024. And then I asked one more because this is the holiday season, and I was feeling generous. A baker’s dozen! Actually, I asked a few more, but some overlapped.

Quite a few of last year’s predictions were accurate. Disney Chief Executive Bob Iger did extend his contract. Christine McCarthy stepped down as Disney’s chief financial officer. Paramount Global hasn’t been sold, but controlling shareholder Shari Redstone is now in talks to sell National Amusements. Google’s YouTube acquired the National Football League’s “Sunday Ticket” package.

Some weren’t as good. The media industry didn’t bounce back from recession as well as one executive hoped. Netflix didn’t merge with another company. Apple didn’t ban TikTok from its app store.

Alas, hope springs eternal with a new year.

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